Monday, April 5, 2010


“From the Lululemon shopping bag: ‘Friends are more important than money.’ Duh. ‘Breathe deeply.’ Yes, or else you will be dead. ‘Jealousy works the opposite way you want it to.’ Since when was jealousy a strategy? Jealousy is a state of mind, not a plan of action. ‘Creativity is maximized when you’re living in the moment.’ I don’t know what that means. And I can’t stand the passive voice.”

–T’s Alex Kuczynski on the proliferation of motivational phrases splayed on clothing and accessories.

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